Our Story
Our Humble Beginnings
Nearly 30 years ago, abeeco began with a single product that revolutionized the lives of thousands: New Zealand Bee Pollen.
This simple yet revolutionary start laid the foundation for everything we do today — creating premium products that celebrate nature’s healing and beautifying power.
Family At The Heart
At the core of abeeco is family. As passionate individuals and parents, we understand the need for trustworthy products.
Everything we create is developed with the same care we’d give our own families, providing you with health supplements and skincare solutions we confidently use ourselves every day.
Passionate About Quality
Quality isn’t just a promise - it’s a passion. Over the past 30 years, we’ve fostered strong, lasting connections with incredible like-minded people and businesses who share our commitment to quality. These trusted relationships allow us to craft powerful effective products with the purest natural ingredients. Our mission is to empower you to thrive, feel your best, and embrace your most vibrant self.
Nature Meets Science
At abeeco, we believe in the wisdom of nature, but we also trust science. Our products combine these two forces, ensuring natural ingredients are supported by proven scientific research. This means you can trust the effectiveness and safety of every supplement and skincare product we offer.
Proudly New Zealand Made
Abeeco is proudly 100% New Zealand owned. Led by Jude Salisbury, a born-and-bred Kiwi, our team of passionate individuals is committed to helping you look and feel your best. “It’s incredibly rewarding to see our products enhance the lives of so many people," says Jude, a proud mum of 3 boys.
New Zealand – no better place on Earth…
Exceptional results come from exceptional ingredients. New Zealand is buzzing with some of the world’s best quality, nutrient-dense ingredients. Our largely untouched, unique environment with unpolluted air, clean water, plentiful sunshine and fertile soils produce an abundance of natural healing and nourishing ingredients for the body – both inside and out.
Proud Supporters
Look Good Feel Better
We proudly support Look Good Feel Better. LGFB provides free, community based programmes for any person, with any cancer, at any stage of their treatment.
Bella Mama
We are proud sponsors of the Bella Mama Beach Photo Shoot an empowering free annual event for pregnant and postnatal women.
NZ Heros Association
We are proud to support New Zealand Heroes Association to raise funds and awareness of Mental Health and assist Families, Communities and people suffering with Mental Health Issues throughout New Zealand
Our Community
We love to support our community and happily donate to the fundraising efforts of local schools.
- Silverdale School
- Waitoki school
- Orewa College AIMS
- Ahutoetoe School
Harbour Hospice
We are proud to support Harbour Hospice with their fundraising efforts. Every year they need to raise over $7 million to keep their services free to those who need it.
Gumboot Friday
We proudly donated 10% of sales on Gumboot Friday 2023 for I Am Hope an organisation helping connect young people with counsellors or therapists.
Dry July NZ Trust
We proudly support Dry July NZ Trust helping support people affected by Cancer. In 2024 we donated $5 for every Liver Care Formula sold that month.
Devonport Rotary
We are proud to support the Homes Of Devonport - Devonport Rotary Fundraiser. Raising money for Dementia NZ & Cure Kids and the Devonport Charitable Trust.
Manuka Honey of NZ
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Our sister brand: We are also the proud owners of Manuka Honey of NZ - your trusted Manuka Honey Specialty Shop...
With over 1000 products containing Manuka Honey across categories ranging from
- gifts & gift baskets
- skin health
- supplements
- wound care
- confectionery
- throat lozenges
and lots more! We connect New Zealand's precious Manuka Honey to the world!