Our Story
We Started Local. We've Stayed Local.
✓ 100% New Zealand made
✓ 100% New Zealand operated
✓ 100% New Zealand owned
Proud to be one of the few established New Zealand supplement brands still able to tick all three boxes.
Our Humble Beginnings
In 1996, abeeco began with a single product that went on to make a real difference for thousands of customers: Pure New Zealand Bee Pollen.
That simple beginning laid the foundation for the abeeco of today — creating health, wellness and skincare products inspired by nature and developed with care, expertise and purpose.
Thirty years later, one thing hasn’t changed: our commitment to keeping abeeco proudly New Zealand.
Family At the Heart
At the core of abeeco is family. As passionate individuals and parents, we understand the need for trustworthy products.
Everything we create is developed with the same care we’d give our own families, providing you with health supplements and skincare solutions we confidently use ourselves every day.
Passionate About Quality
Quality isn’t just a promise - it’s a passion. Over the past 30 years, we’ve fostered strong, lasting connections with incredible like-minded people and businesses who share our commitment to quality. These trusted relationships allow us to craft powerful effective products with the purest natural ingredients. Our mission is to empower you to thrive, feel your best, and embrace your most vibrant self.
Nature meets science
We believe in the wisdom of nature, but we also trust science. Our products combine these two forces, ensuring natural ingredients are supported by proven scientific research. This means you can trust the effectiveness and safety of every supplement and skincare product we offer.
Proudly New Zealand Made, Owned & Operated
Abeeco remains 100% New Zealand owned and operated, and every finished abeeco product is manufactured and packed in New Zealand.
Jude Salisbury, Managing Director and majority owner:
"It's incredibly rewarding to see our products make a difference in people's lives. I'm also incredibly proud that, after 30 years, we're still a truly local New Zealand business — supporting Kiwi jobs, working with local partners, and manufacturing every product we sell right here in New Zealand."
We started local. We've stayed local.
30 years of abeeco
In 2026, abeeco celebrates 30 years in business.
What started in 1996 with Pure New Zealand Bee Pollen has grown into a New Zealand health, wellness and skincare company with a loyal community of customers throughout the country.
In this video, Jude shares more about where abeeco began, how the business has grown over the past three decades and why our original bee-product heritage still matters to us today.
FAQ
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Abeeco was established in New Zealand in 1996. In 2026, we celebrate 30 years in business. What began with Pure New Zealand Bee Pollen has grown into a New Zealand health, wellness and skincare company with a much broader range of products.
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No. Abeeco was established in New Zealand in 1996 and during our 30 years in business we have never moved production of our finished abeeco products overseas. As the business has grown, we have continued to work with New Zealand manufacturers and specialists.
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We work with a number of local manufacturing partners because different products require different areas of expertise. Our skincare is manufactured and packed in Auckland. Our herbal tonics are produced in Auckland by Rana Health / Rebecca Wood, Medical Herbalist and Naturopath. Our nutritional supplements are manufactured by specialist New Zealand companies, predominantly in Auckland and Christchurch.
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Abeeco products are all developed collaboratively here in New Zealand.
Our team works closely with our in-house naturopath, alongside experienced researchers, formulators, naturopaths and technical specialists within our New Zealand manufacturing network.
This collaborative approach brings together abeeco’s understanding of our customers with specialist expertise in health, wellness, skincare and formulation — helping us create products that are thoughtfully developed for the abeeco range. the answer to the question here. -
Yes. 100% of abeeco's products are manufactured and packed in New Zealand. We work with specialist manufacturers in Auckland and Christchurch according to the type of product and formulation being developed. Since abeeco was founded in 1996, we have never moved production of our finished products overseas.
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Yes. Abeeco is a privately New Zealand-owned and operated company led by Managing Director and majority owner Jude Salisbury. Established in 1996, our team is based in Silverdale, Auckland, and every finished abeeco product is manufactured and packed right here in New Zealand.
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Yes. Abeeco is 100% New Zealand owned and operated. Abeeco is a privately New Zealand-owned company led by Managing Director and majority owner Jude Salisbury. The business was established in New Zealand in 1996 and remains based and operated here today.
About abeeco
Our sister brand: Manuka Honey of NZ
Explore Manuka Honey of NZ →
Our New Zealand story doesn't end with abeeco.
We're also the proud owners of Manuka Honey of NZ, a specialist destination offering an extensive range of New Zealand mānuka honey products.
From honey and gifts to skincare, supplements, wound care, confectionery and lozenges, Manuka Honey of NZ helps connect one of New Zealand's most remarkable natural products with customers here and around the world.